MASTER OF COMMERCE (M.Com.) (AUTONOMOUS)

M. Com. in Marketing Management

Semester-Based Curriculum Structure

SEMESTER I  :  July – December

   Paper Code

Paper

Credit

Marks

COMMT1.1

Organizational Behaviour

4
50

COMMT1.2

Management & Corporate Governance

4
50

COMMT1.3

Managerial Economics

4
50

COMMT1.4

Statistical Methods in Business

4
50

COMMP1.5

Computer Application in Accounting & Business-I

3

50

 

SEMESTER I : Total

19
250


SEMESTER II  :  January – June

   Paper Code

Paper

Credit

Marks

COMMT2.1

Business Legislation

4
50

COMMT2.2

Operation Research

4
50

COMMT2.3

Financial Services

4
50

COMMT2.4

International Business

4
50

COMMP2.5

Information Systems in Management & E-commerce

4

50
COMMP2.6

Computer Application in Accounting & Business-II

3
50
COMMP2.7

Research Methodology and Case Based  Studies on Contemporary Issues (25+25)

3.5
50

 

SEMESTER II : Total

26.5
350



SEMESTER III  :  July - December

   Paper Code

Paper

Credit

Marks

MRMMT3.1

Consumer Behaviour & Customer Relationship Management

4.5
50

MRMMT3.2

Marketing Research

4.5
50

MRMMT3.3

Product & Brand Management

4.5
50

MRMMT3.4

Sales & Logistics Management

4.5
50

MRMMT3.5

Advertising & Promotion

4.5
50

MRMMP3.6

Accounting & Finance for Marketing

3
50

 

SEMESTER III : Total

25.5
300

 

SEMESTER IV  :  January - June

   Paper Code

Paper

Credit

Marks

MRMMT4.1

Services Marketing

4.5
50

MRMMT4.2

Industrial Marketing

4.5
50

MRMMT4.3

Retail Management

4.5
50

MRMMT4.4

International Marketing

4.5
50

MRMMP4.5

Project

9
50

MRMMP4.6

Grand Viva-Voce

2
50

 

SEMESTER IV : Total

29
300
  CURRICULUM TOTAL
100
1200

 

 

 

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